AURELIA & CITRUS BLOOM – Wine Label Design
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AURELIA & CITRUS BLOOM – Wine Label Design
Project Overview
The goal was to create visually appealing wine labels that combine artistic expression with premium product presentation. The collection features colorful illustrations, clean typography, and carefully selected label colors to distinguish different wine varieties. The designs use a minimal cream background paired with green, burgundy, and blue accents. Each label has its own visual character, helping the products stand out while keeping the overall collection cohesive and recognizable.
Project Type
Wine Label Design | Beverage Packaging Design | Product Branding
The Journey Behind This Wine Label Design
Discovery
Understanding the Product & Brand
I explored the wine collection’s visual direction, product varieties, and target audience to develop a design style that feels creative, refined, and approachable.
Concept Development
Combining Art & Packaging
I developed individual label concepts using expressive illustrations, balanced typography, and complementary colors. Each design was created to reflect a different personality while maintaining consistency across the product range.
Delivery & Implementation
Presenting a Cohesive Collection
The final labels were refined for readability, visual balance, and product distinction. Bottle mockups were used to showcase how the designs work together as a collection and how the labels enhance the overall product presentation.
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