MSK Cancer Center Social Media Design System
Home
MSK Cancer Center Social Media Design System
Project Overview
MSK Cancer Center (Memorial Sloan Kettering Cancer Center) is a globally recognized healthcare institution dedicated to cancer treatment, research, and patient care. The goal of this project was to create a social media design system that communicates complex medical information in a clear, accessible, and trustworthy way. The design approach focuses on simplicity, structured layouts, and strong visual hierarchy to ensure that important messages are easy to understand. A minimal and modern aesthetic was used to maintain professionalism while creating a calm and reassuring visual presence. A complete social media system was developed, including post layouts, carousel designs, and visual guidelines. Each design was crafted to deliver information effectively while maintaining consistency across digital platforms helping the brand build trust and connect with patients and their families.
27%
Engagement
25%
Awareness
2 Weeks
Duration
22%
Trust
The Journey Behind This Social Media System
A thoughtful and structured design process was followed to create a healthcare-focused social media system that balances clarity, empathy, and professionalism.
Discovery
Understanding patient needs
The process began with researching patient and understand how medical information is consumed on digital platforms. The focus was on creating content that feels supportive, informative, and easy to navigate.
Concept Development
Designing clear communication
Design concepts were developed with a focus on minimalism and clarity. Structured layouts and strong visual hierarchy were used to present medical content in a way that is both accessible and visually calm.
Delivery & Implementation
Ensuring consistency
The final social media system was delivered with structured templates and design guidelines. Each design was optimized for digital platforms to maintain consistency, readability, and trust across all communications.
TRUSTED BY CLIENTS, PROVEN BY RESULTS
See what my clients say about working with me to build memorable and meaningful brand identities.
-
"I Cannot Thank Pagifye Website Builder Enough For Their Exceptional Service And Support. From The Moment I Connected With Their Team, I Felt Welcomed And Valued. The Entire Process With Care And Professionalism."
Amber Stone
Enterprise, UserTesting
-
"I Cannot Thank Pagifye Website Builder Enough For Their Exceptional Service And Support. From The Moment I Connected With Their Team, I Felt Welcomed And Valued. The Entire Process With Care And Professionalism."
Amber Stone
Head of Enterprise, UserTesting
TAKE A DEEPER
LOOK AT MY PORTFOLIO
Here you can find selected works that represent my skills, design quality, and branding expertise.
